YAN
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Since 1984 · Jordan

The Authorized Agent for the World's Leading Global Brands in Jordan

YAN Industrial Trading Company — four decades of trusted marketing and distribution, delivering the world's most respected brands through a nationwide network that reaches every Jordanian home.

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40+
Years of Experience
25+
Global Brands
4
Business Lines
4
Showrooms
Lines of Business

Four Specialized Divisions. One Standard of Excellence

We deliver marketing and distribution across four core divisions, each led by category specialists.

✚

Healthcare &
Personal Care

PiC Mizani Beurer Chicco STUDEX Charming
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✈

Travel &
Family Products

Samsonite American Tourister Liverpool Thermos High Sierra Italbaby Pasito a Pasito JHS Qplay
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◉

Smoke &
Accessories

Nakhla Sawa Fahmitcom Abu Samra Abu Elmashawi
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◆

Showrooms

Chicco Showroom JHS Showroom Sawa Showrooms American Tourister Showroom
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YAN Headquarters
Who We Are

A Legacy of Trust Since 1984

YAN Industrial Trading Company (YANTC) is one of Jordan's most established names in marketing and distribution, and the authorized agent for many of the world's leading brands. From our headquarters in AlQastal Industrial City, Amman, we connect global manufacturers to the Jordanian and regional markets — delivering quality, trust, and lasting value.

Founded by Dr. Yacoub Nasereddin in 1984, the company is led today by General Manager Dr. Ahmad Nasereddin. Over four decades, YANTC has grown into a multi-division trading house, trusted by world-class brands such as Chicco, Samsonite, American Tourister, Beurer, Nakhla, and Thermos — among many others.

Strong corporate governance
Ethical partnerships
Sustainable growth
40+ years of experience
Our Network

A Nationwide Distribution Network That Reaches Every Jordanian Home

YAN Industrial Trading Company delivers our global brands to consumers across Jordan through a comprehensive network of sales channels — covering every market segment:

Modern Trade Channels

  • Supermarket and hypermarket chains across all governorates
  • Major electronics and home appliance retailers
  • Military Consumer Corporation branches nationwide

Healthcare & Medical Sector

  • Pharmacies (chains and independent)
  • Public and private hospitals
  • Specialized mother & baby clinics
  • General practitioners and specialist clinics

Hospitality (HoReCa)

  • Cafés and coffee shops
  • Restaurants across all categories

Specialized Channels

  • Tobacconists and smoke shops specialized in shisha, tobacco, and charcoal

E-Commerce

  • Our products are available on leading online retailers across Jordan and the region.
"This wide reach is the natural outcome of 40 years spent building relationships and trust with distribution partners across every channel."

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Why YANTC

Why Global Brands Choose YANTC as Their Jordan Partner

✔

Over 40 Years of Expertise

in marketing and distribution across diverse categories and market cycles.

✔

Total Channel Coverage

— from supermarkets to pharmacies, from showrooms to e-commerce.

✔

Integrated Marketing Capabilities

— advertising campaigns, retail activation, and brand-building across every channel.

✔

Operational Excellence

through modern logistics and warehousing at AlQastal Industrial City.

✔

Transparent Governance

and long-term partnerships built on trust — not transactions.

✔

Family-Owned, Future-Focused

— combining the founder's legacy with the second generation's vision.

Our Brands

Representing 15+ Leading Global Brands

Samsonite Chicco Nakhla Beurer Thermos Liverpool American Tourister High Sierra Mizani PiC Studex Samsonite Chicco Nakhla Beurer Thermos Liverpool American Tourister High Sierra Mizani PiC
Our Journey

Milestones That
Define Us

1984
Dr. Yacoub Nasereddin founds YAN Industrial Trading Company, establishing the foundation for a legacy of integrity and partnership.
2009
Expansion into healthcare and personal care products, broadening the company's portfolio and market reach across Jordan.
2012
Strategic partnership with major global brands, establishing YAN as a premier distribution hub in the region.
2014
Launch of dedicated showroom operations, creating immersive brand experiences for customers.
2018
Introduction of travel and family product lines, further diversifying the company's offerings.
2024
Continuing the legacy under the next generation's leadership, with a focus on sustainable growth and digital transformation.
A Legacy Carried Forward

A Legacy Carried Forward — Dr. Ahmad Nasereddin

Today, YAN Industrial Trading Company continues its journey under the leadership of the second generation. As General Manager, Dr. Ahmad Nasereddin carries the founder's values forward — while bringing a contemporary vision to the company's future:
Under his leadership, YANTC remains committed to • Strong corporate governance
• Ethical, transparent partnerships
• Sustainable growth grounded in clear values
• Reliable, resilient operations built on 40+ years of experience
• Long-term relationships built on trust — not transactions

Travel & Family

The Founder — Dr. Yacoub Nasereddin

The story of Dr. Yacoub Nasereddin begins with humble origins and an unwavering belief in the value of hard work. As a university student, he balanced his studies with simple jobs that helped cover his education and daily needs — early experiences that shaped his character around resilience, discipline, and self-reliance.

After graduating in 1977, his professional journey took him from accounting, to overseeing agricultural operations, to managing sales teams and industrial facilities. With every role, his leadership deepened — and his understanding of how businesses truly grow expanded, one responsible decision at a time.

His reputation for integrity and operational excellence earned him senior management positions within a public joint-stock company. But the defining moment came in 1984, when he founded YAN — a name drawn from his children's initials, symbolizing the continuity of legacy across generations.

What began as a small entrepreneurial venture grew steadily into a respected marketing and distribution house. Driven by Dr. Nasereddin's belief in good governance, ethical practice, and long-term relationships, the company expanded into pharmaceuticals, medical supplies, consumer products, and later, a portfolio of specialized distribution divisions.

"For me, business was never only about commerce. It has always been about nation-building — investing in education, scientific research, and the development of people." — Dr. Yacoub Nasereddin, Founder

TRUST
What Our Partners Say

Testimonials

"
Outstanding service and reliable after-sales support. The YANTC team understands our customers' needs and stands behind every product with dependable warranty handling.
Electronics Retailer
Personal Care Buyer
"
YANTC has played a pivotal role in strengthening our presence in Jordan. Their market insight, retailer relationships, and brand-building capabilities make them an exceptional partner.
Chicco
Mother & Baby Brand, Regional Manager
"
Excellent service, fast delivery, and consistent communication. YANTC is a supplier we trust and enjoy working with.
Convenience Store Network
Purchasing Supervisor
Get in Touch

Looking for a Trusted Distribution Partner in Jordan?

Whether you're a global brand entering the Jordanian and regional market, or a retailer seeking world-class products — YAN Industrial Trading Company is your trusted gateway.

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